PEOPLE
This poster includes the two main characters and their actors - Brad Pitt and Morgan Freeman - Clearly stated at the top of the poster.
They are presented almost as symmetrical mirror images of each other. This could be to convey the fact they that in the film these two characters are the same type of person - Cops trying to catch a killer.
DESIGN
This poster is designed to give the impression of a grim plot and setting, as the poster is very distorted. This poster remains true to the mood of the film as the film is set in a very grim place where it never stops raining.
COLOR
The color of the poster is very Sepia colored. This is designed to convey a grim mood and a sense of darkness. Even the actor's faces have been included in the Sepia tone of the poster.
TITLE
The movie's title is very clear as it stands out with a strange, chilling font and also stands out because it is the only white text in the sepia toned poster. The text is easy to read but most of the text is also sepia toned and is smaller and more straightforward than the title.
OTHER INFORMATION
The poster also includes a tagline that very much sets the scene for the film - Seven deadly sins, Seven ways to die.
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